Social Collaboration fuels need for Enterprise Video
Posted: Wed Apr 15, 2009 1:02 amSocial Collaboration Along With Growing Demand for Employee Generated Content Fuels Need for New Enterprise Video Products
New Qumu Kodiak Enterprise Video Solutions Deliver Powerful "YouTube in the Enterprise" Includes Ease of Rich Media and Digital Signage Creation, Management, Distribution
SAN BRUNO, CA--(Marketwire - April 14, 2009) - Qumu, Inc., a proven innovator in rich media streaming video solutions for the enterprise, today announced the release of Qumu Kodiak, a powerful suite of cost-effective, industry-leading video capture and streaming products that allow global organizations to easily create, manage, distribute and measure video communications without straining network resources.
Qumu Kodiak is a complete suite of enterprise video applications that remove the barriers traditionally associated with enterprise video creation and deployment. Qumu Kodiak is designed for corporate communication professionals and executive leadership who want to harness the power and cost-savings of enterprise video to communicate with both internal and external audiences and meet the increased need for video creation and distribution -- especially in today's economy.
Increased Demand for Employee Generated Content (EGC)
Employees' use of video sharing sites such as YouTube has left them demanding similar capabilities within their companies, yet corporate communications teams are challenged by the cost and difficulty of creating professional-looking rich media presentations that integrate people and content. IT organizations face the daunting requirement to simplify publishing and distribution for use within authorized parties while minimizing impact on network resources.
Qumu Kodiak makes the process of creating, managing and distributing video within the enterprise easy, secure and reliable via a user-friendly interface, access control parameters and reporting capabilities. Qumu's new Kodiak Suite of Employee Generated Content (EGC) solutions facilitate more effective company-wide training, collaboration and communication, with ease of creation of rich media videos for projects such as videoblogs through the new Qumu Create, and publishing within the enterprise through the new Qumu EGC portal.
Qumu Kodiak Delivers New, Impactful Enterprise Video Solutions to Meet These Demands
Qumu Kodiak seamlessly addresses these significant shifts and technology demands in the rapidly maturing enterprise video market. The Qumu Kodiak product suite not only streamlines the content creation process, but also manages all steps of the enterprise video lifecycle through a single vendor solution.
The Qumu Kodiak product suite was re-engineered from the ground up as a platform with a rich set of web services and new features. The new Kodiak product suite comprises of five key components, all of which are available as a complete solution or separately, and provide a number of industry firsts:
-- Qumu Video Control Center 5.0 -- Qumu's flagship video management solution that provides central control for all video applications, content and resources involved in the production and delivery of scalable enterprise video and live events to thousands of employees simultaneously. The Video Control Center delivers the first Employee Generated Content (EGC) interface that enables all employees to participate in enterprise video -- with user-friendly social collaboration features through Microsoft Silverlight®
-- Qumu Create -- A low-cost desktop video creation tool with a simple interface that runs on a user's desktop/laptop and generates rich media presentations which synchronize Windows Media video (up to 2 USB cameras) and audio with both slides and screen capture
-- Qumu Capture Studio 2.0 -- A platform for high-quality executive webcasts and presentations for distribution in multiple formats, including Silverlight® and Flash via H.264. Capture Studio delivers full 30-frame/second capture with simultaneous encoding in H.264 and WMS formats and bit rates, while capturing OCR and JPEG images
-- Qumu VideoEdge -- A video-centric distribution appliance that automates video distribution. Efficiently streams live and on-demand business video securely to hundreds or thousands of desktops within enterprise networks. VideoEdge provides caching and pre-positioned H.264/MPEG-4, Windows Media & Flash video distribution, VoD and live broadcast content from the edge, which reduces traffic from the centrally located origin server.
-- Qumu Digital Signage -- A professional and affordable digital signage solution for organizations that want to integrate video deployment with corporate signage. Organizations can deliver high-impact media to any number of displays across the enterprise. Content can include product spotlights, brand promotion, targeted multilingual video, text, audio, or Web content designed to promote your products non-stop. No other solution offers as much power combined with such ease of use.
"Qumu Kodiak is a transformative update to the company's product platform, opening the door to a new range of cost-effective technologies that can be easily implemented to enhance enterprise video communications. Qumu's new realms of EGC and videoconference streaming can engage every employee into the video equation," said Steve Vonder Haar, Research Director of Interactive Media Strategies. "The product update clearly vaults Qumu to the top tier of technology vendors promoting and distributing software (and appliance-based) applications designed to enhance the enterprise video communications process."
Why Enterprise Video? Why Now?
The need to greatly reduce travel expenses, communicate organizational change, communicate with growing numbers of remote employees, and the popularity of employee generated content (EGC) are all factors that have fueled recent organizational demand for scalable, affordable enterprise video -- live or Video on Demand (VoD ). As a result, major organizations within both the public and private sectors have begun to demand the immediate value and ROI of video as a communications tool. Enterprise video provides timely, effective high-ROI-based communication that is critical for companies in today's economy.
Just as there has been rapid consumer adoption of web video technology, so too has web video usage increased within enterprises. Applications include live and on-demand webcasts, recorded videoconferences, employee training, executive briefings, product announcements, and customer outreach. Despite all of the benefits of enterprise video, the process of generating and distributing content has been cumbersome and time-consuming. The technical, deployment and management requirements for live and on-demand video within the enterprise are significantly higher than those of the consumer sites:
-- Companies require live streaming and on-demand video applications that are highly scalable and secure.
-- Video must be distributed over private corporate networks and connect to a company's existing infrastructure, including its video conferencing systems, encoders, streaming servers, content delivery networks as well as other hardware or software based components.
-- Live video events must scale to large audiences viewing the stream simultaneously, and typically require interactivity with the audience in the form of polling and/or Q&A functionality.
-- All content must be stored in a secure archive over time and adheres to corporate regulatory requirements and compliance standards.
"Video communications must be user-friendly, easy to deploy and provide measurable ROI if it's going to have any impact and value within an enterprise environment. By designing our product to closely address our customers' needs, we've created an enterprise-grade video solution in Kodiak that's reliable, scalable and easily integrated into existing enterprise infrastructures," said Ray Hood, CEO of Qumu, Inc. "The Qumu Kodiak product suite delivers proven enterprise video EGC creation, centralized management, and monitored, compliant distribution to Global 1000 companies, government organizations and educational institutions that want to use and deploy video to harness its power and cost savings."
Pricing and Availability
The new Qumu Create will be available in April for a free trial 60-day download. Organizations and users that want to obtain a no-cost trial copy can download it from: http://info.qumu.com/KodiakLaunch.html
The Qumu Kodiak Starter Suites are affordably priced solutions designed for "plug and play" functionality for any organization and are available now. Qumu's enterprise video platform can be purchased as software, an appliance, or as a hosted, managed or SaaS solution -- choice of delivery is up to the customer's desire for control. Qumu packages start as small as an enterprise starter suite. For more details on these and other features, please view our video news release: http://www.qumu.com/newsroom/videos/qumukodiak.htm
For more information or to purchase Qumu Kodiak, contact Qumu at www.qumu.com/kodiak or call 1-866-654-8333.
New Qumu Kodiak Enterprise Video Solutions Deliver Powerful "YouTube in the Enterprise" Includes Ease of Rich Media and Digital Signage Creation, Management, Distribution
SAN BRUNO, CA--(Marketwire - April 14, 2009) - Qumu, Inc., a proven innovator in rich media streaming video solutions for the enterprise, today announced the release of Qumu Kodiak, a powerful suite of cost-effective, industry-leading video capture and streaming products that allow global organizations to easily create, manage, distribute and measure video communications without straining network resources.
Qumu Kodiak is a complete suite of enterprise video applications that remove the barriers traditionally associated with enterprise video creation and deployment. Qumu Kodiak is designed for corporate communication professionals and executive leadership who want to harness the power and cost-savings of enterprise video to communicate with both internal and external audiences and meet the increased need for video creation and distribution -- especially in today's economy.
Increased Demand for Employee Generated Content (EGC)
Employees' use of video sharing sites such as YouTube has left them demanding similar capabilities within their companies, yet corporate communications teams are challenged by the cost and difficulty of creating professional-looking rich media presentations that integrate people and content. IT organizations face the daunting requirement to simplify publishing and distribution for use within authorized parties while minimizing impact on network resources.
Qumu Kodiak makes the process of creating, managing and distributing video within the enterprise easy, secure and reliable via a user-friendly interface, access control parameters and reporting capabilities. Qumu's new Kodiak Suite of Employee Generated Content (EGC) solutions facilitate more effective company-wide training, collaboration and communication, with ease of creation of rich media videos for projects such as videoblogs through the new Qumu Create, and publishing within the enterprise through the new Qumu EGC portal.
Qumu Kodiak Delivers New, Impactful Enterprise Video Solutions to Meet These Demands
Qumu Kodiak seamlessly addresses these significant shifts and technology demands in the rapidly maturing enterprise video market. The Qumu Kodiak product suite not only streamlines the content creation process, but also manages all steps of the enterprise video lifecycle through a single vendor solution.
The Qumu Kodiak product suite was re-engineered from the ground up as a platform with a rich set of web services and new features. The new Kodiak product suite comprises of five key components, all of which are available as a complete solution or separately, and provide a number of industry firsts:
-- Qumu Video Control Center 5.0 -- Qumu's flagship video management solution that provides central control for all video applications, content and resources involved in the production and delivery of scalable enterprise video and live events to thousands of employees simultaneously. The Video Control Center delivers the first Employee Generated Content (EGC) interface that enables all employees to participate in enterprise video -- with user-friendly social collaboration features through Microsoft Silverlight®
-- Qumu Create -- A low-cost desktop video creation tool with a simple interface that runs on a user's desktop/laptop and generates rich media presentations which synchronize Windows Media video (up to 2 USB cameras) and audio with both slides and screen capture
-- Qumu Capture Studio 2.0 -- A platform for high-quality executive webcasts and presentations for distribution in multiple formats, including Silverlight® and Flash via H.264. Capture Studio delivers full 30-frame/second capture with simultaneous encoding in H.264 and WMS formats and bit rates, while capturing OCR and JPEG images
-- Qumu VideoEdge -- A video-centric distribution appliance that automates video distribution. Efficiently streams live and on-demand business video securely to hundreds or thousands of desktops within enterprise networks. VideoEdge provides caching and pre-positioned H.264/MPEG-4, Windows Media & Flash video distribution, VoD and live broadcast content from the edge, which reduces traffic from the centrally located origin server.
-- Qumu Digital Signage -- A professional and affordable digital signage solution for organizations that want to integrate video deployment with corporate signage. Organizations can deliver high-impact media to any number of displays across the enterprise. Content can include product spotlights, brand promotion, targeted multilingual video, text, audio, or Web content designed to promote your products non-stop. No other solution offers as much power combined with such ease of use.
"Qumu Kodiak is a transformative update to the company's product platform, opening the door to a new range of cost-effective technologies that can be easily implemented to enhance enterprise video communications. Qumu's new realms of EGC and videoconference streaming can engage every employee into the video equation," said Steve Vonder Haar, Research Director of Interactive Media Strategies. "The product update clearly vaults Qumu to the top tier of technology vendors promoting and distributing software (and appliance-based) applications designed to enhance the enterprise video communications process."
Why Enterprise Video? Why Now?
The need to greatly reduce travel expenses, communicate organizational change, communicate with growing numbers of remote employees, and the popularity of employee generated content (EGC) are all factors that have fueled recent organizational demand for scalable, affordable enterprise video -- live or Video on Demand (VoD ). As a result, major organizations within both the public and private sectors have begun to demand the immediate value and ROI of video as a communications tool. Enterprise video provides timely, effective high-ROI-based communication that is critical for companies in today's economy.
Just as there has been rapid consumer adoption of web video technology, so too has web video usage increased within enterprises. Applications include live and on-demand webcasts, recorded videoconferences, employee training, executive briefings, product announcements, and customer outreach. Despite all of the benefits of enterprise video, the process of generating and distributing content has been cumbersome and time-consuming. The technical, deployment and management requirements for live and on-demand video within the enterprise are significantly higher than those of the consumer sites:
-- Companies require live streaming and on-demand video applications that are highly scalable and secure.
-- Video must be distributed over private corporate networks and connect to a company's existing infrastructure, including its video conferencing systems, encoders, streaming servers, content delivery networks as well as other hardware or software based components.
-- Live video events must scale to large audiences viewing the stream simultaneously, and typically require interactivity with the audience in the form of polling and/or Q&A functionality.
-- All content must be stored in a secure archive over time and adheres to corporate regulatory requirements and compliance standards.
"Video communications must be user-friendly, easy to deploy and provide measurable ROI if it's going to have any impact and value within an enterprise environment. By designing our product to closely address our customers' needs, we've created an enterprise-grade video solution in Kodiak that's reliable, scalable and easily integrated into existing enterprise infrastructures," said Ray Hood, CEO of Qumu, Inc. "The Qumu Kodiak product suite delivers proven enterprise video EGC creation, centralized management, and monitored, compliant distribution to Global 1000 companies, government organizations and educational institutions that want to use and deploy video to harness its power and cost savings."
Pricing and Availability
The new Qumu Create will be available in April for a free trial 60-day download. Organizations and users that want to obtain a no-cost trial copy can download it from: http://info.qumu.com/KodiakLaunch.html
The Qumu Kodiak Starter Suites are affordably priced solutions designed for "plug and play" functionality for any organization and are available now. Qumu's enterprise video platform can be purchased as software, an appliance, or as a hosted, managed or SaaS solution -- choice of delivery is up to the customer's desire for control. Qumu packages start as small as an enterprise starter suite. For more details on these and other features, please view our video news release: http://www.qumu.com/newsroom/videos/qumukodiak.htm
For more information or to purchase Qumu Kodiak, contact Qumu at www.qumu.com/kodiak or call 1-866-654-8333.