The BYOD train has well and truly left the station and is in full motion in today’s world of business. Whether it’s to make yourself more efficient, a fashion statement or you simply have a mild technology fetish (unfortunately I fit into the latter category) we are all bringing more devices into our work place.
The thing about BYOD that interests me is how fickle we are as human beings and how rapidly the world of mobile can change. Just two/ three years ago the office I work in were all Blackberry mad and in such a short time we are now collectively scoffing down whatever Apple throws at us! RIM has experienced a bit of a recovery recently but what went so drastically wrong that we all decided to one day change our allegiance?
Now, I’m not particularly pro Apple, or pro any manufacturer for that matter. I buy Apple products because they work well, are easy to navigate and do everything I need them to. I have bought my mother an iPad because I know after the initial lesson of how to get around it, use the app store and download content I won’t be spending my evenings as her personal tech support guru.
This leads me nicely onto a set of predictions in the Mobile market over the next 12 months. CSS Insight has released a set of predictions for the next year that will likely ruffle a few feathers! They have predicted that iPhones market share will peak in 2014 and as the devices become more commonplace they will start to appeal less to trend setters. They also reckon the most innovative mobile phone experiences will come from new platforms like Blackberry OS 10 and the new boys Firefox OS and Tizen. Other companies to shake up the market are expected to be Amazon, Facebook and Google.
The iPhone may be the flagship device in the market right now but things can change...quickly. As a consumer i’ll be buying whatever I deem to work best for me at the time of purchase. Apple or otherwise. If you have a prediction for the next 12 months in the Mobile market I would like to hear from you.
Why is creating a mobile platform strategy so important? A mobile platform is not just the individual device or operating system (OS) it runs, but it encompasses an ecosystem that includes the end user, the IT infrastructure and the app environment—all contained in the most cost-effective, manageable and secure package. This definition provides the basis for creating a mobile platform strategy.
Authors: Curtis Hartmann
Mobile devices. Mobile storage. Mobile connectivity. Our culture today is consumed with the idea of mobility – and for good reasons. Relying upon the freedom of mobile communications has powered the productivity behind our daily lives and our businesses. In such a mobile world, we might be surprised to find how much fur...