Yesterday I had the pleasure of speaking at Aberdeen’s CMO Summit 2009 in San Francisco on the topic of enabling collaboration in marketing teams. It was a fun experience and the audience asked some great questions. In most organizations, marketing as a line of business (functional department) has one of the highest demands for effective collaboration due to the creative and iterative nature of every day work flows. Following is a quick synopsis of my presentation I gave yesterday to Chief Marketing Officers (CMOs) and marketing leaders from companies with some of the world's leading brands.
- Global Team Meetings
- Virtual 1:1s with CMO
- Strategic Planning Sessions
- Creative Process
- Project and Event Management
- Product Definition, Launch, and Life Cycle Management
- Design Review and Approval
- Editor and Analyst Briefings
- Sales Training
- Customer Demos and Presentations
- Partner Meetings and Councils
Authors: Avaya Insights
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