Yesterday I had the pleasure of speaking at Aberdeen’s CMO Summit 2009 in San Francisco on the topic of enabling collaboration in marketing teams. It was a fun experience and the audience asked some great questions. In most organizations, marketing as a line of business (functional department) has one of the highest demands for effective collaboration due to the creative and iterative nature of every day work flows. Following is a quick synopsis of my presentation I gave yesterday to Chief Marketing Officers (CMOs) and marketing leaders from companies with some of the world's leading brands.
- Global Team Meetings
- Virtual 1:1s with CMO
- Strategic Planning Sessions
- Creative Process
- Project and Event Management
- Product Definition, Launch, and Life Cycle Management
- Design Review and Approval
- Editor and Analyst Briefings
- Sales Training
- Customer Demos and Presentations
- Partner Meetings and Councils
I think we all agree that having a CEO that not only encourages the use of social media within the corporation but also leads by example goes a long way when it comes to company-wide social media adoption. While without a doubt a company’s top man or woman will be followed and fanned by many, the impact of getting the rest of the u...
Authors: Dean Howarth
In this post I’d like to talk about how the Microsoft Partner ecosystem offers customers a real choice when they need help transforming their communications platforms. Black & Veatch, an engineering, consulting, and construction company, was faced with an outdated telephony system and an increasingly mobile...