If I like you and you like me, and you like what I like and I like what you like, then I want to know about it. You follow? Call it peer pressure, call it follow the leader, call it the ultimate marketing tool…whatever you call it, it’s the power of the relationships, the influence, that is driving friends and fans to click.
Authors: Petra NeigerI was traveling last week. I decided to order a shuttle service for the one-hour trip from San Jose to [...]
Authors: Julia White
Almost everyone knows the Toshiba brand, but you might not know that they recently switched from Lotus Notes to Exchange and SharePoint. Toshiba has 130,000 employees worldwide and is a global leader in electronics manufacturing. Their story is very typical of large, global companies that have switched from...